Department store Myer has bolstered its management team, appointing a new head of media and general manager of marketing.
Gemma Hunter will take up the role of leading Myer’s marketing team, bringing more than twenty years of experience to the role.
Hunter comes from almost ten years as executive creative director at advertising firm MediaCom, where she led content strategy, creative, production, SEO, social, and data analytics teams.
“Myer is a loved and respected brand, and I can’t wait to join the inspiring team,” Hunter said.
“To be a driving force in the work that is underway, reigniting passion in the brand by focusing on customer experience and emotive storytelling is a once in a lifetime opportunity.”
Additionally, Aaron Achurch joins the Myer team has its new head of media, bringing 15 years of experience in media teams at businesses such as Diageo, Bankwest, Vodafone, and the Australian Rugby Union.
Both Achurch and Hunter will report to Myer chief customer officer Geoff Ikin.
“I can’t wait to be part of the journey that Myer is on, and I believe there is enormous potential through their advertising and communications to show to the Australian community the positive changes that are underway with the addition of new brands, offers and experiences that you will only get at Myer,” Achurch said.
The department store chain has been rebuilding its management team since it axed around eighty store management and support teams earlier in the year – including Hunter’s predecessor Andrew Egan.
“With the key appointments of Gemma and Aaron to these roles we are bolstering our marketing and communications capability,” Ikin said.
“The experience that Gemma and Aaron will bring to these roles will be instrumental in delivering the work that is underway to re-engage with our customer, putting them firmly at the heart of all that we do.”
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