Myer appoints marketing and media leads

Department store Myer has bolstered its management team, appointing a new head of media and general manager of marketing.

Gemma Hunter will take up the role of leading Myer’s marketing team, bringing more than twenty years of experience to the role. 

Hunter comes from almost ten years as executive creative director at advertising firm MediaCom, where she led content strategy, creative, production, SEO, social, and data analytics teams. 

“Myer is a loved and respected brand, and I can’t wait to join the inspiring team,” Hunter said. 

“To be a driving force in the work that is underway, reigniting passion in the brand by focusing on customer experience and emotive storytelling is a once in a lifetime opportunity.”

Myer head of media Aaron Achurch

Additionally, Aaron Achurch joins the Myer team has its new head of media, bringing 15 years of experience in media teams at businesses such as Diageo, Bankwest, Vodafone, and the Australian Rugby Union.

Both Achurch and Hunter will report to Myer chief customer officer Geoff Ikin. 

“I can’t wait to be part of the journey that Myer is on, and I believe there is enormous potential through their advertising and communications to show to the Australian community the positive changes that are underway with the addition of new brands, offers and experiences that you will only get at Myer,” Achurch said.

The department store chain has been rebuilding its management team since it axed around eighty store management and support teams earlier in the year – including Hunter’s predecessor Andrew Egan. 

“With the key appointments of Gemma and Aaron to these roles we are bolstering our marketing and communications capability,” Ikin said. 

“The experience that Gemma and Aaron will bring to these roles will be instrumental in delivering the work that is underway to re-engage with our customer, putting them firmly at the heart of all that we do.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

1 comment

  1. Mimi posted on November 6, 2019

    Myer your new returns policy is terrible. You were always generous with your returns policy and that was the reason I shopped with you, especially at Christmas. I won’t be spending any money, on principle at Myer. My family and friends will receive Westfield gift cards with a suggestion not to shop at Myer. Call it a tiny boycott on my part. CLEARANCE items can no longer be returned. I used to often buy clothing and shoes for family in the clearance section. Mostly the sizes were fine and the items kept but on occasion needed to be returned for a refund. It was peace of mind and encouraged my purchases as I knew I could return items easily. Well that won’t be happening now. Myer you used to be a little bit special. Now I have no reason to consider you at all. I will be enjoying the ease of online shopping from now on. So many choices. You’ve lost another customer.

Comment Manually

Twitter

After an 18-month review of APRA, the main music licensor businesses use to play music in their shops and cafes, th… https://t.co/piv36mwUb8

9 hours ago

Roughly two months after it announced a partnership with QBD Books, the Australian Geographic brand will launch its… https://t.co/2LBex5jMsK

10 hours ago

Fashion designer Tommy Hilfiger issued a personal and professional call to action after the death of George Floyd i… https://t.co/YGHHZUGNK4

11 hours ago