brands Archives - Inside Retail

Where ‘woke’ came from

And why marketers should think twice before jumping on the bandwagon.

$43m in buzz? That’s not what Nike is about

For Nike, it’s about being true to who they are.

Scorned consumers rarely come back

New research reveals six in ten of those who boycotted a brand say they still don’t use it.

Who should lead shopper marketing?

Mike Anthony asks, should shopper marketing be led by brands, or retail collaboration?

Lifestyle brands beat out luxury

Lifestyle brands to grow by almost 300 per cent in Asia Pacific in the next five years.

In the age of e-biquity, are brands irrelevant?

Jon Bird asks, is the importance of brands fading?

Changing brandscape & robot retail

Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.

Woolies takes top spot

Supermarket chain beats rival for “most valuable retail brand” crown.

The true value of a brand fan

Jon Bird explains why it’s so crucial for retailers to move customers up the ‘loyalty ladder’.

David Jones’ 60 new brands listed

The full lost of brands joining David Jones’ in-store line-up from August 1.