And why marketers should think twice before jumping on the bandwagon.
For Nike, it’s about being true to who they are.
New research reveals six in ten of those who boycotted a brand say they still don’t use it.
Mike Anthony asks, should shopper marketing be led by brands, or retail collaboration?
Lifestyle brands to grow by almost 300 per cent in Asia Pacific in the next five years.
Jon Bird asks, is the importance of brands fading?
Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.
Supermarket chain beats rival for “most valuable retail brand” crown.
Jon Bird explains why it’s so crucial for retailers to move customers up the ‘loyalty ladder’.
The full lost of brands joining David Jones’ in-store line-up from August 1.