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$43m in buzz? That’s not what Nike is about

There has been a great deal of commentary and discussion amongst both fans and the media surrounding the latest Nike advertising campaign featuring controversial NFL player Colin Kaepernick. Even Bloomberg waded in, putting a US$43 million value on the discussion so far, in an article which included views from the current US President, a former President and a former CIA director! I think they are missing the point.   Having worked with Nike for seven years in a previous role, I understand the