In the age of e-biquity, are brands irrelevant?

  The golden era for brand marketers was the time of Mad Men; when a snappy slogan or a cute commercial helped to differentiate brands and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate, or Playtex bras. As the last series of Mad Men floats into the television ether (we’re up to Ep. 4 in the US), is the importance of brands also fading to black? After all, this is a digitised age, and back in Don Draper’s day, consumers wer

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