Why circular fashion is the future – and how brands can adapt

A portrait of Homie co-founder Marcus Crook wearing a blue knitted vest and black t-shirt against a mauve background
HoMie co-founder and creative director Marcus Crook. Supplied
The fashion industry is a critical turning point. For decades, we’ve operated on a model that involves take, make and waste – a system that’s ingrained in the way brands think, plan and operate. But the cracks are showing, and the pressure to change is mounting. Consumers are demanding more accountability, governments are introducing tighter regulations, and the environmental impact of the current model is impossible to ignore. It’s no longer enough to fluff around the edges. Brands need

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