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Changing brandscape & robot retail

  “The past is a foreign country: they do things differently there”. This quote is from L.P. Hartley, and never a truer word was written when applied to the world of brands. Keith Newton, one of Australia’s leading authorities on brands, has just released a report comparing the leading brands of 20 years ago versus today. And the difference is remarkable. Newton heads up Brand Asset Consulting*, and drives a research tool called Brand Asset Valuator (BAV), which is the world’s large