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augmented reality

augmented reality Archives

‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...

Snap pushes into augmented reality shopping, unveils flying camera

"We believe there's a tremendous amount of opportunity to build tools … that are connected to what we see in front of us...

How different consumers really perceive AR

For all the potential that AR has, consumers are not nearly as excited about the technology as retailers and researchers...
Inside Retail & Commercetools

The future is now: 3 emerging technologies retailers should know

Pre-Covid, AR, the metaverse and livestream shopping were distant concepts for many retailers. Now Target is trying AR, ...

Aussie firm launches augmented reality app for beverages

The app, known as “Swigr”, is activated when shoppers scan a label with their phone.

Make it bedding but fashion: Q&A with Sheet Society

The ‘secret sauce’ for Sheet Society is bringing the look, feel and shopping experience of clothes fashion to manchester...

Opinion: Say hello to the new face of beauty retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining ho...

Inside Bailey Nelson’s exploration of virtual tech

Eyewear brand Bailey Nelson is planning to introduce virtual try-on to the in-store experience.

How Gucci and Ikea are using AR to drive sales

Social media company Snap is taking advantage of the rise in AR shopping, but experts say AR isn’t always the answer.

Snap bets on AR shopping in latest acquisition

AR has been gaining an increased importance in retail – with a compound annual growth rate expected to land around 135 p...

Gucci Garden: The rise of gaming in fashion storytelling

Gucci Garden is a new immersive multimedia exhibition from the historic luxury brand, which is now connecting with custo...
virtual reality

Beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

British beauty brand Charlotte Tilbury is driving digital connections with consumers through virtual store.

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

Analysis: The reality of augmented reality

Since Covid, more retailers have begun experimenting with AR. But is it all it cracked up to be?
Volkswagen

How AR is changing the way Volkswagen sells cars

The online shopping boom is changing how consumers purchase big ticket items, and it means retailers need to establish m...
Image of a mobile phone using augmented reality

Kmart just launched an AR tool. But do customers really use them?

AR seems perpetually stuck on the list of tech trends to watch. That could be about to change.

Barbeques Galore looks to ease purchase journey with AR app

The app aims to alleviate customer hesitation at the point of purchase.

How STM Goods is using AR to lift sales

Australian tech accessories brand becomes one of a handful of local retailers using augmented reality to drive sales.

Alibaba brings ‘New Retail’ Down Under

E-commerce giant bridges online and offline worlds with local pop-ups.

It’s time to get ready for augmented reality

How will AR go mainstream? Largest annual consumer technology show continues.