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augmented reality

augmented reality Archives

Opinion: Say hello to the new face of beauty retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining ho...

Inside Bailey Nelson’s exploration of virtual tech

Eyewear brand Bailey Nelson is planning to introduce virtual try-on to the in-store experience.

How Gucci and Ikea are using AR to drive sales

Social media company Snap is taking advantage of the rise in AR shopping, but experts say AR isn’t always the answer.

Snap bets on AR shopping in latest acquisition

AR has been gaining an increased importance in retail – with a compound annual growth rate expected to land around 135 p...

Gucci Garden: The rise of gaming in fashion storytelling

Gucci Garden is a new immersive multimedia exhibition from the historic luxury brand, which is now connecting with custo...
virtual reality

Beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

British beauty brand Charlotte Tilbury is driving digital connections with consumers through virtual store.

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

Analysis: The reality of augmented reality

Since Covid, more retailers have begun experimenting with AR. But is it all it cracked up to be?
Volkswagen

How AR is changing the way Volkswagen sells cars

The online shopping boom is changing how consumers purchase big ticket items, and it means retailers need to establish m...
Image of a mobile phone using augmented reality

Kmart just launched an AR tool. But do customers really use them?

AR seems perpetually stuck on the list of tech trends to watch. That could be about to change.

Barbeques Galore looks to ease purchase journey with AR app

The app aims to alleviate customer hesitation at the point of purchase.

How STM Goods is using AR to lift sales

Australian tech accessories brand becomes one of a handful of local retailers using augmented reality to drive sales.

Alibaba brings ‘New Retail’ Down Under

E-commerce giant bridges online and offline worlds with local pop-ups.

It’s time to get ready for augmented reality

How will AR go mainstream? Largest annual consumer technology show continues.

Ikea ventures into augmented reality

Global furniture retailer predicts shift in the way we purchase furniture in the future.

Virtual reality: PR stunt or potential sales channel?

For every development in connectivity between retailer and consumer, there have been several questionable technologies.

AR: the next big step for retail

Why we predict AR will be bigger than VR in 2017.

ADVERTORIAL: Augmented reality for retailers

How augmented reality and beacons aid customer experience and sales.

Augmented reality brings retail awards to life

Virtual technology app to feature at inaugural awards event.

Augmented reality comes to Australian retail

Australian homewares retailer deploys new augmented reality solution.

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  • Unlimited access to news,insights and opinions
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