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How different consumers really perceive AR

Technologies can have a lot of benefits for retailers. They can enhance, augment, automate, optimise, and even redefine whole processes and functions. Yet unlocking the true potential of technological innovations requires a deep understanding of the human experiences they create and interact with. This point was the focus of a recent feature article on Inside Retail, and was evident through the interviews given by the recent Top 50 People in E-Commerce winners.  Augmented reality (AR) is a