How Nike is tapping into the US$1.5 trillion wellness market

Sportswear brands are continuing to invest in their wellness offerings, as the multi-billion-dollar global wellness trend shows no signs of slowing down.  Last week, Nike announced that it is rebranding its Nike Live stores as Nike Well Collective stores, and is committed to delivering a more holistic approach to health. Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pilla

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