Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Puma launches new collection with Aussie skate brand

(Source: Supplied)

Sportswear brand Puma has collaborated with Australian skate label Butter Goods to unveil a new collection inspired by the 90’s ethos.

The Puma x Butter Goods collection is based on the Puma Slipstream Lo style and comes in two colourways – a white version features a speckled sole with purple and green accents while the Puma Suede VTG revision features a “hairy suede” style with white and blue options.

The new collection features retro-inspired colourways and designs presented in a contemporary and unorthodox visual fashion. The brand believes the sports-inspired accents and bold all-over prints will make this utilitarian apparel a hit.

The campaign images were shot by photographer and skateboarder Atiba Jefferson while retired Olympic sprinter Usain Bolt has lent his voice to the brand’s retro mascot, Super Puma in the campaign video.

The Puma x Butter Goods collection has products retailing for $60 – $200 and can be purchased online or at Puma stores and select retailers.

You have 7 free articles.