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Strategy IR Pro

From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Reuters
Sustainability

Puma says it has successfully converted sneakers into compost in pilot trial

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Appointments & exits

Retail appointments of the week: Puma, Nike, Tory Burch

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Sports & adventure

Puma appoints Daniel Pustina to head its Oceania business

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Sports & adventure IR Pro

Adidas and Puma eye chances in soccer’s fashion moment

Reuters
Sustainability

New Balance follows Nike, Puma in phasing out kangaroo skins 

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Marketing

Rihanna is back with a new Fenty x Puma collection 

Irene Dong
Financial IR Pro

Adidas and Puma bet on ‘terrace’ sneaker trend in tough market

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Workforce

Retail appointments of the week

Inside Retail
Sports & adventure IR Pro

How Puma’s F1 deal will help it reach a younger and more diverse audience

Anil Prabha
Marketing IR Pro

How global brands embraced Ramadan this year

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Sports & adventure

Puma sees 2023 profit at about last year’s level as costs weigh

Linda Pasquini
Sports & adventure IR Pro

Battle of the sportswear brands: Why Chinese consumers are going local

Michael Baker
Fashion & accessories IR Pro

Exclusive: Vietnamese fashion operator eyes international expansion plan

Tong Van
Sports & adventure

Puma raises revenue outlook, handling China woes better than Adidas

Reuters
Sustainability IR Pro

From data to farming: How Puma, Allbirds are tackling emissions

Dean Blake
Fashion & accessories

Puma launches new collection with Aussie skate brand

Rakshnna Pattabiraman
Sports & adventure

Puma, Modibodi in global partnership to help sportswomen stay in the game

Rakshnna Pattabiraman
Fashion & accessories IR Pro

Retail news around the globe

Remedios Lucio
News IR Pro

Retail news from around the globe

Margaret MacNabb