Puma

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Sustainability

Meet the world’s first t-shirt made entirely from textile waste

Kaycee Enerva
Fashion & accessories

Puma x LAAMS sparks creativity with the new ‘Blank Canvas’ suede sneaker

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Sports & adventure

Blackpink’s Rose becomes a global brand ambassador for Puma 

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Sustainability

Puma to launch compostable shoes after a two-year pilot project

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Strategy IR Pro

From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Reuters
Sustainability

Puma says it has successfully converted sneakers into compost in pilot trial

Kaycee Enerva
Appointments & exits

Retail appointments of the week: Puma, Nike, Tory Burch

Inside Retail
Sports & adventure

Puma appoints Daniel Pustina to head its Oceania business

Celene Ignacio
Sports & adventure IR Pro

Adidas and Puma eye chances in soccer’s fashion moment

Reuters
Sustainability

New Balance follows Nike, Puma in phasing out kangaroo skins 

Tong Van
Marketing

Rihanna is back with a new Fenty x Puma collection 

Irene Dong
Financial IR Pro

Adidas and Puma bet on ‘terrace’ sneaker trend in tough market

Helen Reid
Workforce

Retail appointments of the week

Inside Retail
Sports & adventure IR Pro

How Puma’s F1 deal will help it reach a younger and more diverse audience

Anil Prabha
Marketing IR Pro

How global brands embraced Ramadan this year

Sufiana Sharuddin
Sports & adventure

Puma sees 2023 profit at about last year’s level as costs weigh

Linda Pasquini
Sports & adventure IR Pro

Battle of the sportswear brands: Why Chinese consumers are going local

Michael Baker
Fashion & accessories IR Pro

Exclusive: Vietnamese fashion operator eyes international expansion plan

Tong Van
Sports & adventure

Puma raises revenue outlook, handling China woes better than Adidas

Reuters
Sustainability IR Pro

From data to farming: How Puma, Allbirds are tackling emissions

Dean Blake
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