Pamela Anderson has invested in Sonsie Skin, a minimalist skincare startup, and will serve as co-founder and owner. 

This project is described as a new chapter for Sonsie and Anderson, as they present “a common vision for holistic beauty and self-empowerment”.

“Pamela is an icon, trailblazer, and someone I admire deeply,” said co-founder Marie von Behrens-Felipe. 

“We share the same values and vision: for everyone to accept, celebrate, and love their true selves; to feel good in our own skin… I couldn’t be more grateful for Pamela’s belief in Sonsie.” 

Co-founded by German-born model and creator Marie von Behrens-Felipe and CEO Roberto A Felipe, Sonsie went live in the summer of last year. As a newcomer to the skincare business, Sonsie offers a routine reset: an ethical, minimalist, and luxurious method to care for your skin. 

The company said its products are vegan, clean, and cruelty-free, and they meet or surpass the European Union’s rigorous safety standards for formulations.

Further reading: Australian skincare brand Grown Alchemist expands into China