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“We want to hold our customers’ hands”: Q&A with Priceline GM, Andrew Vidler

From dealing with RAT shortages and organising vaccinations to managing anxious customers, pharmacists have been working tirelessly on the frontline of the pandemic for the past couple of years. Here, Priceline Pharmacy general manager Andrew Vidler discusses what’s next now that Wesfarmers has acquired its parent company API, the changing pharmacy customer experience – and whether drones are on the horizon for the business. IR: What have been some of the most interesting permanent chang