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The inside story of L’Occitane’s acquisition of Grown Alchemist

When L’Occitane’s executive director Sean Harrington first approached the co-founders of Grown Alchemist, Jeremy and Keston Muijs, about acquiring their clean beauty brand last year, the brothers politely declined.  “We said, ‘Look, Sean, certainly no disrespect to you, you’re a legend in the industry, but we’re not interested,” Jeremy told Inside Retail recently.  While the Muijses had put the word out that they were looking for a strategic partner to help scale Grown Alchem