How cult brand Roxy continues to ride the surf wave

Since its launch in Torquay, Victoria in 1990, Roxy has been a cult surfwear brand specifically aimed at supporting female surfers. Fast forward 31 years later and the business is continuing to empower women and connect with consumers.  In this interview, we chat with Roxy’s new creative and design director, Stephanie Micci, about how the surfwear industry is evolving and the process behind creating performance-driven swimwear Firstly, I have to say that as someone who grew up in Southern

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