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Fashion forward: Australian Brands Alliance

It was a tough year for fashion around the globe, as consumer behaviour changed and retailers considered their impact on the environment. Here, Australian Brands Alliance founder Paul El Sibai provides a sneak peek into what’s ahead for the fashion house this year.  What was 2020 like for Australian Brands Alliance?   It was super-fast paced, and filled with lots of challenges. It’s been a year that we learned lots about ourselves and our customers, and one that we’ll lo