Exclusive: TDE’s new creative director talks brand transformation

Image: Supplied
Australian leather goods brand The Daily Edited (TDE) is set to release its first collection under new creative director Naomi Mae Wilson. Wilson, who was part of the transformation of Oroton under creative director Sophie Holt, has brought a modern aesthetic and sharper focus on affordable luxury to TDE, which is known for its personalised phone cases and bags.  “Good design is very timeless, and I think women really enjoy using accessories that elevate their look, so for me, the goal was to

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now