After a $15 million refurbishment, the beauty floor of David Jones‘ Bourke Street Mall, Melbourne, flagship has reopened, showcasing a range of makeup and fragrances.

“Welcoming over 9 million visitors annually, our Bourke Street flagship is a true destination, and we are proud that the ground floor beauty space is now the perfect stage for our beautiful beauty offer, complementing our incredible brand, product and services available across our other categories,” said Alicia Shoolman, GM of beauty at David Jones.

“The zoning supports a seamless customer journey that inspires and encourages discovery, and the inclusion of an additional seven private beauty rooms on the floor supports our commitment to delivering services and immersive brand experiences like no other,” she said

The revamped beauty floor has also welcomed new brands, including Anastasia, Beverly Hills and Rationale, with Aesop set to open in October.

David Jones is inviting customers to attend the Festival of Beauty on the ground floor of Bourke Street Mall from August 22 to August 25.