As Australian supermarkets reinstate their online grocery services after unprecedented demand forced a five week suspension, Woolworths is doubling down on last mile delivery, this time partnering with Uber.
Uber grocery delivery at Woolworths will be rolled out to cities across Australia over the coming weeks, following the launch at three Townsville (QLD) stores on Monday.
Orders will be placed via Woolworths’ website or app, the supermarket’s personal shoppers will handpick the items requested, before passing onto the Uber driver to fulfil the delivery.
As with all Woolworths Online orders since the relaunch, they will be capped at 40 items and delivered the next day.
The supermarket giant expects the partnership will add thousands more delivery windows.
“The demand for our home delivery service has grown at an unprecedented rate across Australia in recent months,” Woolworths director of e-commerce Annette Karantoni said.
“As the COVID-19 situation continues to evolve, it’s vital we keep scaling our delivery capacity to meet the essential needs of our communities. We see partnerships as an integral part of this effort, and are delighted to team up with Uber to bring the convenience of grocery delivery to even more Australians.”
Both Coles and Woolworths resumed online grocery services last week after an intense period of grocery stockpiling and heightened demand for home delivery, prompted by fears over the COVID-19 pandemic.
Uber general manager for Australia and New Zealand, Dom Taylor, said the partnership will ensure Australians can access vital supplies “quickly and without having to leave their house”.
“We look forward to using our platform to support Woolworths and the community and at the same time provide additional earning opportunities for driver partners,” Taylor said.
Woolworths is investing heavily in online in the wake of COVID-19 pressures. Last week the retailer announced partnerships with Sherpa and Drive Yello to boost last mile delivery services, and a partnership with PFD Foods is expected to help the retailer manage orders for its B2B customers.
Rival Coles has been working with Uber’s food delivery platform, Uber Eats, for over a year, with a selection of basic groceries and confectionery items available through the app. In October 2019, Liquorland also began selling items through Uber Eats on a trial basis, and continues to do so from select stores.
Coles’ online services resumed on Wednesday April 22, but the retailer received some backlash for raising delivery fees.
This story originally appeared on sister site Inside FMCG.