On Wednesday, Woolworths became the first supermarket to enforce a quantity limit on toilet paper purchases after essential household goods were snatched up by consumers fearing the spread of coronavirus.

Consumers will be restricted to four packs per transaction both in-store and online to help manage stock levels.

“It will help shore up stock levels as suppliers ramp up local production and deliveries in response to higher than usual demand,” Woolworths said in a statement.

“Our teams are continuing to work hard on restocking stores with long-life food and groceries from our distribution centres.”

The retailer said the vast majority of its products are available as normal.

Many consumers have already taken to online marketplaces to offer packs of toilet paper for extortionate prices. One Facebook user has advertised a 36 pack of Quilton for $475 on Facebook Marketplace.

NSW Premier Gladys Berejiklian urged the public to remain calm and to stop stockpiling toilet paper as fears mount over the spread of coronavirus.

“All of us should take the advice of the health experts, no doubt about it. But we should also go about our business and not panic, and that’s the strongest message we can send,” Berejiklian said on Wednesday according to AAP.

“It’s really important for us to take a precautionary approach … we’ve made sure we’ve put in place everything we can to contain the spread.”

This story originally appeared on sister site Inside FMCG.