Woolworths, Bunnings emerge as most trusted brands in COVID lockdown
Australians have named Woolworths, Bunnings and Qantas as their most trusted brands during the COVID-19 pandemic, according to the Roy Morgan Risk Monitor.
Research agency Roy Morgan said that Bunnings came out on top as Australia’s most trusted brand, Woolworths was second and Qantas placed third.
Qantas lifted two trust rankings year-on-year, while Commonwealth Bank joined the top 10 for the first time since the Financial Services Royal Commission.
“It’s only a few weeks since we were in lockdown and desperately trying to get to the supermarkets for essentials. And despite accusations of price gouging, delivery problems, and supply chain failures Woolworths rode the storm best and came out really trusted by Australians. [It} was on the front foot from the outset and that appears to have resonated with Australians,” said Roy Morgan CEO Michele Levine.
Levine said that Bunnings is an Aussie favourite as it “keeps innovating and creating new connections” with customers. Meanwhile Qantas stood out as it flew stranded Australians home from abroad during the pandemic lockdown.
Furthermore, the retail sector came out as the country’s most trusted industry, the supermarket sector emerged in second and consumer products was in the third spot.
Social media giant Facebook and financial services company AMP were the most distrusted brands in April 2020.
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