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Williams-Sonoma confirms expansion

wiliams sonoma, pottery barnNorth America-based homewares retailer, Williams-Sonoma, will open six new Pottery Barn, Pottery Barn Kids, and West Elm stores in Australia as part of its global expansion.

The stores will open stores on Hay Street, Perth and in Fortitude Valley, Brisbane in the second half of the year.

The stores will sit side by side and be interconnected, making it easy for customers to shop across the brands.

Laura Alber, president and CEO, Williams-Sonoma, said the brand is excited to continue its global expansion by opening six stores in two Australian states in 2015.

“Perth and Brisbane are natural markets for our brands. We have found outstanding locations on Hay Street in Perth and in Fortitude Valley, Brisbane that allow us to showcase our three home furnishings brands, Pottery Barn, Pottery Barn Kids and West Elm, together.

“The stores will provide signature services including our free in-home Design Service where customers can consult with our Design Specialists at no charge.

“We look forward to sharing our exceptional home furnishings, unique instore experiences, and outstanding customer service with more Australian customers,” Alber said.

Williams-Sonoma opened its first Australian stores in May 2013 and currently operates 13 stores in Oxford St Mall, Bondi Junction and Chatswood Chase, NSW; Chadstone Shopping Centre and Chapel Street, South Yarra, Victoria.

All four brands ship across Australia via e-commerce sites: williams-sonoma.com.au; potterybarn.com.au; potterybarnkids.com.au; westelm.com.au.

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