When the message gets mixed

Napoleon Perdis created an Australian brand that hit the shelves of retailers across international markets. One of the issues in the collapse of the cosmetics business is whether or not the brand actually occupied too many shelves, especially in Australia. Brand management is a science, and many popular brands have imploded after overreaching and confusing – or even betraying – their customers. It is interesting to reflect, for instance, on Target’s coup in landing a Stella McCartney range

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now