Seeking to bring its adaptive fashion range to a wider market, global fashion house Tommy Hilfiger has partnered with local online retailer EveryHuman to make the collection available on the EveryHuman website.
The collection is tailored to suit people with special needs, including subtle modifications such as easy closures, seated-wear solutions and fits for prosthetics, as well as being free from uncomfortable pockets and seams.
EveryHuman founder Matt Skerritt said the synergy between the two businesses is unsurpassable.
“[We are] excited to partner with a global brand that is prepared to make decisions based on their values by partnering with the adaptive experts in Australia and New Zealand,” Skerritt said.
EveryHuman exists to bring independence and confidence to the daily act of dressing, according to the business, in enabling people to wear clothes that make them feel empowered. And the business shares Tommy Hilfiger’s goal to bring modern, functional fashion to the over 5 million adults and children living with a disability.
Hilfiger has previously said the global fashion firm has its eye on the adaptive fashion market, calling it an enormous market that encompasses one in eight people.
“I have autistic children so I think it enlightened me and opened my eyes to how difficult it has been for these children to dress themselves, blend in with everyone else and how desperately they’ve always wanted to look like their siblings, schoolmates or other people,” Hilfiger explained at a press conference in Sydney last year.