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Revamp for SA plaza


davidjonessaAdelaide Central Plaza shopping centre in the city’s Rundle Mall will undergo a $35 million upgrade, with several international brands expected to debut in the state as part of the transformation.

Owned by Precision Group, Adelaide Central Plaza houses the city’s David Jones flagship. The 23,000sqm department store’s ground and lower groud floors will undergo a complete rebuild, while its upper floors will be refurbished.

The new look David Jones will incorporate all of the features of David Jones’ “Next Generation store” concept including complimentary customer wi-fi, click & collect pick-up stations, customer dwell areas , mobile device charging centres, and omni mirrors enabling customers to photograph and share images socially.

The refurbishment will also expand the existing women’s fashion and accessories offering by expanding the floor space allocated to these categories and adding new department store exclusive national and international brands such as Coach, Saint Laurent, and Proenza Schouler.

Luxury brand, Tiffany & Co, will open its first store in Adelaide as part of the redevelopment, while Australian fashion retailers Cue and Veronica Maine are scheduled to open flagship  stores on the Rundle Mall frontage of Adelaide Central Plaza also as part of the upgrade.

A new women’s ‘Shoe Emporium’ with more than 27,000 pairs of shoes will be created drawing inspiration from Saks Fifth Avenue in New York where the women’s shoe department has its own official postcode.

The Precision Group’s MD and owner Shaun Bonett said, “Our objective with the upgrade of Adelaide Central Plaza is to create a world class shopping destination for the people of Adelaide with international brands such as Tiffany & Co opening in the centre and department store David Jones undertaking an extensive refurbishment that will bring to the centre many new national and international brands.”

The redevelopment and upgrade works will commence in early February 2014 and are expected to be completed in October 2014.

“Our planned upgrades in Adelaide Central Plaza during 2014 in conjunction with David Jones’ refurbishment, including the upgrade of the entre’s lower ground floor and a completely new dining precinct will provide a world class shopping experience that Adelaide shoppers deserve.”

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