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Net-A-Porter launches mag

 

netaporterNet-A-Porter Group’s publishing division has launched the company’s first ever consumer magazine, Porter.

The hard copy magazine, to hit newsstands worldwide on Friday, will focus on women’s luxury fashion and be published six times a year.

Porter’s digital edition will be available from next week via Apple Newsstand and Google Play.

Pages will be transactional via the mobile phone and magazine app, built inhouse by Net-A-Porter’s mobile team.

The company already runs a weekly online magazine called The Edit, however, Porter is the first to be published by the Net-A-Porter Group’s new publishing division.

The magazine will be edited by Lucy Yeomans and will feature brands regardless of whether they are stocked on Net-A-Porter.com.

 

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Tess Macleod-Smith, VP/publishing director, said the company’s publishing mission is to be a world class leader in content and commerce.

“The NET-A-PORTER Group currently speaks to more than 8.3 million people worldwide, an audience made up of high net worth, well-informed consumers with huge purchasing power and a love of fashion,” Macleod-Smith said.

“It’s their desire and demand for a global edit that we’re answering with the launch of Porter. Our publishing mission is to be world class leaders in content and commerce, anytime, anywhere, and on any platform.

“We are thrilled with the way the industry has reacted to this launch, from the support of the advertising industry to the enthusiasm of the global news trade.”

 

 

 

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