Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Myer announces exclusive partnership with Aesop

Myer has announced an exclusive agreement with Aesop to become the only department store retailer in Australia to stock the luxury skincare brand.

The move comes on the heels of David Jones’ decision to take Country Road, Mimco and Politix concessions out of Myer department stores and make the concessions available exclusively at its own department stores.

Both David Jones and Country Road Group – which includes Country Road, Witchery, Trenery, Mimco and Politix – are part of South Africa’s Woolworths Holdings.

Retailers have long sought exclusive partnerships with brands to draw customers into stores and differentiate from rivals.

“Myer is the ultimate beauty destination in the Australian market and the announcement of this exclusive partnership with Aesop adds further strength to our already compelling beauty and grooming offer,” Myer’s group general manager of cosmetics Sue Price said.

“Aesop is now available in eleven of our stores and online. We have just opened four new counters, and we will expand the brand into additional Myer stores over the coming months, each with its own unique interior design.”

Aesop will open three additional counters across the country in Myer’s Chermside and Maroochydoore stores in 2018 and Myer Garden City in Perth in 2019.

Knowledgeable Aesop consultants will be available at each of the brand’s counters to demonstrate formulations and to offer personalised skin care recommendations.

Aesop has been contacted for comment, and this story will be updated should they respond.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 free articles.

Webinar is only for Professional subscribers

Become a Professional for only $5 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021