Mirvac centres join the Nappy Collective

Children's Diapers Stacked In A Piles In The Child RoomMirvac-owned properties Birkenhead Point Outlet Centre, Broadway Sydney, Rhodes Waterside and East Village have partnered with the Nappy Collective and their Mother’s Day drive to collect unused nappies and donate them to mothers in shelters and families in crisis who are unable to afford to buy nappies themselves.

The Nappy Collective hopes to collect its one millionth nappy by Mother’s Day.

The initiative, now in its third year and second year partnering with Mirvac centres, has collected more than 734,600 nappies across 31 cities within Australia at 370 collection points.

The Mother’s Day drive, which will be from May 6 to May 20, will enable parents to redirect surplus disposable nappies away from landfill and provide them to communities who would benefit from the sustainable initiative instead.

“We are delighted to be so close to collecting our one millionth nappy,” said Sandra Jacobs, founder of the Nappy Collective.

“It is a huge achievement that with the support of our amazing community, we’ve been able to help so many families in need or in crisis in such a short timeframe. A few nappies may not make a difference, but collectively, one million can,” Jacobs said.

A Nappy Collective supporter, Dannii Minogue, has been actively spreading the word for this year’s drive.

“As a mum, I feel passionate about The Nappy Collective. It’s overwhelming to realise the positive impact it has on mothers in need, knowing the community cares about them,” Minogue said.

Surplus disposable nappies can be dropped off at: Birkenhead Point Outlet Centre, customer concierge, Level 2; Broadway Sydney, customer service, Level 1; Rhodes Waterside, customer service desk, Ground Floor; and East Village, outside Coles supermarket – O’Dea Drive.

“We’re so proud to be partnering with The Nappy Collective again this year to bring this initiative to our local communities and to support its goal of achieving its one millionth nappy delivered to our shopping centres. Our communities threw its support behind this initiative last year to mums and families in need and we’re ready to lend our support again,” said Vanessa Hinton, Broadway’s marketing manager.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week. 

Comments

Comment Manually

Twitter

The worst case scenario for many retailers came to fruition on Monday afternoon, when Victorian Premier Daniel Andr… https://t.co/zyRB162Yip

1 week ago

Retail in Melbourne to be forced to close from 11:59pm this Wednesday. Contactless click-and-collect and online del… https://t.co/8um79lnp76

1 week ago

Macca's stores around the world are getting a makeover. We go behind the scenes with the design agency that created… https://t.co/1lEOwd3dPE

1 week ago