Measuring the margin of success

The growth of e-commerce and proliferation of international retailers in Australia has made consumers more price conscious than ever.Customers don’t just want a good product, they want a great deal. Research shows that the most important consideration for consumers is price, followed by value and quality. This places pressure on gross margin and subsequently a retailer’s ability to generate profit. Gross margin represents the proportion a product’s price is able to contribute to busine

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