Klika eyes global expansion

Leo ZaitsevOnline retailer, Klika, has appointed Leo Zaitsev as partner and director of commercial operations to coincide with the launch of branded kitchen and home appliances, toys, infant products, and an expanded range of manchester.

The new range of products are sourced directly from Australian distributors and include brands such as toys from Jolly KidZ, Pillow Pets, and Air Hogs; kitchen appliances from Tiffany, Valco, and Angelcare infant products, and home appliances from Oricom and Heller.

The expanded category ranges have been introduced as the company embarks on a new strategic direction under the leadership of Zaitsev.

Zaitsev has also taken an interest in the company as a partner and will be the first addition to Klika’s senior leadership team since the company was established in 2005.

Zaitsev has more than 12 years experience in banking, legal, and retail industries.

He is responsible for Klika’s growth strategy, to develop and manage supplier relationships and to build the company’s brand and market share. He will be instrumental in identifying opportunities for Klika’s global expansion as the company sets its sights on new business revenue coming from Asia and Europe.

Ian McLellan, co-founder and director of Klika said, the company is delighted to have Zaitsev on board.

“He will take Klika’s business in a new direction following a strategic review that has been undertaken to identify new revenue opportunities and partnerships for Klika’s growth and expansion in Australia and beyond.”

Zaitsev said: “While our revenue has grown by 20 per cent year on year, the online retail market in Australia is maturing and Klika is evolving its business to continue to meet and exceed our customers’ expectations.

“Klika has maintained a competitive advantage through our suppliers, private labelled products and logistical efficiencies. Like many other online retailers, Klika is facing a weakening Australian dollar and competition from overseas e-tailers selling products at a lower price.

“While Klika remains committed to being an Australian company, we have to diversify and build our brand overseas. My vision is for Klika to be a household brand in Asia and Europe in the next five years.”

In addition to the recently introduced product categories, Klika offers a range of products including fitness equipment, tools, home living, music instruments, and outdoor furniture. It had an annual turnover of A$15 million in 2014 and operates out of a 15,000sqm central warehouse in Oakleigh South, Victoria.

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