King Furniture has rebranded to King Living, reflecting a growing product portfolio.

Renata Bayer-Volf, GM, King Living, said the name change reflects the growth of the business into a brand that designs and manufactures a broad range of furniture solutions for the home.

“We are also integrating technology into more designs for a smarter home with furniture that impacts how we live,” Bayer-Volf said.

“The name King Living better represents who we are as a business today, building in lifestyle and design benefits from room to room.”

With 14 showrooms nationally King Living designs are now available for the bedroom, dining room and outdoor entertaining areas as well as the living area.

The name change also coincides with the release of a number of new designs.