Today’s consumers have access to more channels, buying opportunities, payment types, and marketing offers than ever before. No longer tied down to one shopping method, a customer might do some research online, then head in-store to speak to a sales assistant and test out the product for themselves. They might go away to think about their purchase, and eventually purchase online, or in a completely different store, in a different city, in a different time zone. This kind of consumer has been du
