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Keeping up with the omnichannel shopper

Today’s consumers have access to more channels, buying opportunities, payment types, and marketing offers than ever before. No longer tied down to one shopping method, a customer might do some research online, then head in-store to speak to a sales assistant and test out the product for themselves. They might go away to think about their purchase, and eventually purchase online, or in a completely different store, in a different city, in a different time zone. This kind of consumer has been du