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Invest in CX – but not for CX sake

This is part of Retail Outlook, a series of articles running over the next four weeks that explore timely topics and trends for the retail industry in 2020. Click here to see more stories in the series. Retailers don’t have infinite pools of dollars, time or teams to dedicate towards all great ideas with customer experience enhancement in mind.  So where do you invest for the greatest bang for your buck?  The key outcomes you want to strive for are the key levers to materia