Institchu’s made to measure retail experience

Two Sydney school mates have launched an innovative omnichannel solution for men to shop for tailor-made suits. Most high quality tailoring outfits started out of a physical store where customers could come in and get measured and fitted. But not Institchu. It was started by two lifelong school friends, Robin McGowan and James Wakefield, who spent many an hour in the locker room discussing business ideas and how they’d one day run their own company. After graduating, McGowan went into property

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