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Zilla Efrat

Zilla Efrat is a Sydney-based freelance journalist who has been writing on business and finance for almost 30 years.

From the author

Disruptive deliverer to go live in July

Sponsored: Retailers looking to offer customers affordable and fast same-day delivery will welcome the arrival of Go Peo...

Tokenisation and the e-commerce experience

Why tokenisation is at the core of improving data security and the online purchase experience.

Priming for personalisation

A look at the role technology-enabled personalisation is playing in both connecting retailers with customers and informi...

Winning the omnichannel fight

Can bricks and mortar sales really be easily shifted online? Or is there more merit in coaxing online shoppers into phys...

Robo retail on the horizon

Are instore customer service staff about to become obsolete?

Don’t allow your data to be held hostage

Why retaining the ownership of customer data often gets overlooked when signing new contracts.

The large format leasing struggle

Feature: Limited supply and more foreign entrants ramp up property pressures.

All systems go for Decjuba

Aggressive expansion plans as fashion retailer targets 100 stores.

Targeting a new & improved look

Inside Retail tours the new format Target store at Chatswood.

Beds, bricks and clicks

Old hands launch start-up to shake up mattress retail.

Major players eye off 77 Market Street

Iconic David Jones building on the market.

Rebel unveils ‘accelerate’ Chatswood

Inside Rebel Sport's second 'accelerate' concept store.

Winning Appliances drives instore innovation

Appliance retailer unveils new instore concept.

The Academy Brand, not a label

Anthony Pitt, founder of The Academy Brand, on his desire to build a brand and not a label.

The new Mad Mex

New concept cashing in on growing trend of entertainment precincts within shopping centres.

Intimacy gets innovative at Myer

How technology is changing the shopping journey for shapewear.

Gelato franchise ramps up expansion

Gelatissimo targets new stores and new states.

Bringing Manhattan to Melbourne

Melbourne's Greene Street Juice Co. named International Store of the Year at “Oscars for retail design.”

Melbourne welcomes the new Eastland

"It’s about establishing a destination that creates a relationship with the customer."

Retail property to go from strength to strength

Low interest rates, lack of stock and strong wave of capital tipped to boost property market.