The acquisition will bring the two businesses under the same roof, but they will remain separate brands, operating as virtual ‘brother stores’ with their own dedicated teams.
InStitchu co-founder, Robin McGowan, said Mantorii was a logical acquisition target.
“Our success selling custom made suits and shirts online proved that there was plenty of opportunity to expand our offering,” McGowan said.
“We’d been looking at ways to do this when we came across Mantorii. We saw that it shared many similarities with our current business, and it had so much going for it. We begun talks with its founders and everything just fell into place.
“The shoes are amazing quality and very well regarded by those in the know, but the business has not been around for long, so it doesn’t really have the market penetration that it deserves. That’s something we reckon will change rapidly.”
Like InStitchu, Mantorii is built around a customisation model. It allows customers to design their own shoes online and then have them delivered to their door.
McGowan is confident that with the right product and service mix, men will embrace the online shoe shopping experience.
“There are so many advantages to shopping online, not least being the flexibility it provides the consumer.
“The made to order model enables us to add another dimension to the shopping. It means we can incorporate sophisticated design tools, so customers can create truly personalised products, made specifically to their own design preferences. This improves the overall shopping experience and gives us a tremendous advantage over traditional retailers.
“The great thing about Mantorii is that it fits so perfectly alongside InStitchu. It gives the thousands of InStitchu customers who we currently tailor suits and shirts for, the ability to source equally awesome dress shoes from a business they trust, knowing that they’ll get a quality product and top notch service.”