InStitchu launches 3D service


institchuOnline retailer, InStitchu, has teamed up with another Australian startup, mPort, to launch 3D body scanners that can measure customers for a custom suit.

InStitchu co-founder, Robin McGowan, said the new 3D body scanners, which have begun rolling out to shopping centres around the country, would help Australian men design a suit tailored to their exact measurements in a matter of minutes.

“The customer simply steps into a private enclosed area to scan themselves. Their precise body measurements are then instantly captured and stored on their InStitchu profile,” McGowan said.

The mPort scanner is currently available at World Square shopping centre, in central Sydney, and will soon be rolling out to other shopping centres throughout Australia.

“In their own time, they can then hop on the InStitchu website and design their perfect suit using our customisation platform.

“Once they’ve designed a suit unique to their personal preference and style, right down to the stitch colour, buttons, materials and lapel, we send their order to a team of Saville Row trained tailors who use their expertise to create the suit to the required measurements. The suit is then delivered direct to the customers, with the whole process taking just a matter of weeks.”

McGowan said incorporating mPort’s 3D scanning technology is a huge win for InStitchu’s customers, removing another friction point and making the online tailoring process even easier.

“Our goal has always been to make quality tailored suits accessible to all men. To achieve this, we’ve relied upon technology and a smart business model. We’re genuinely excited to have partnered with mPort to deliver this exciting retail innovation to the Australian menswear market,” McGowan said.


“Only a few years ago, the suit shopping experience was vastly different. Options in Australia were incredibly limited. Some men could afford to fork out the thousands needed to have a suit tailored, but most men relied upon department stores and old fashioned menswear retailers, generally consigning themselves to ill fitting, off the rack suits.

“Making the necessary adjustments to these suits was time-consuming and expensive, so they simply put up with badly fitting suits.

“When InStitchu launched, we were able to open the market up for these guys, enabling them to create their own, quality suits at a fraction of the cost that they had been paying.

“Although the online measuring tools have been well received, there’s still a lot of men out there hesitant about measuring up on their own. The 3D body scanning technology from mPort is just what they needed to gain the confidence to purchase tailored suits online,” he said.



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