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Inside Tiffany & Co’s newly designed store in Perth

Iconic American jewellery chain Tiffany & Co has revamped its retail offering in Perth, closing its previous location on King Street and opening a newly designed boutique in Raine Square.

The new boutique, which opened on Wednesday, features a sleek and modern aesthetic, while still paying homage to the brand’s heritage with historical details found in Tiffany boutiques around the world.

The main entrance includes a glass wheat leaf-paneled facade, based on Tiffany’s New York City flagship, and wheat leaf designs woven into the custom carpets running throughout the store.

A wall at the back of the store calls to mind Tiffany’s famous ‘blue box’, and a consultation bar celebrates the iconic white ribbon wrapping that has been central to the Tiffany experience.

The Raine Square store also includes a personalisation counter, where customers can have their jewellery custom engraved with initials, dates, symbols or names while they wait, a “Love & Engagement” salon and a private sales room.

Iconic jewellery collections, including Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany Bow and Tiffany Infinity, as well as designs by Jean Schlumberger, Elsa Peretti and Paloma Picasso, are available in-store.

“This new boutique demonstrates our ongoing commitment to the city of Perth,” Glen Schlehuber, Tiffany’s vice president and managing director in ANZ, said in a statement.

“The new boutique will provide our clients with the renowned quality, craftsmanship and style they expect from Tiffany in a beautiful new environment.”

The opening of the Raine Square store follows the opening of a luxurious new flagship in Sydney last year, marked with a celebrity-studded launch party.

Tiffany & Co was recently acquired by global luxury group LVMH for US$16.2 billion. Shareholders approved the transaction in early February.

In the quarter ending October 31, 2019, the last quarter for which Tiffany & Co released its financial results, worldwide net sales of US$1 billion were flat, with comp sales inching up 1 per cent. Net earnings of US$78 million were down 17 per cent year on year.

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