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How Tesla drives customer connections

Secret shoppers have ranked electric carmaker, Tesla, dead last when it comes to turning prospects into buyers; a result the company couldn’t be prouder of. Now in its 10th year, the study, conducted by Pied Piper Management, measures the sales effectiveness of car dealerships in the US by sending in mystery shoppers to determine the “best car salesman” list. Finding themselves at the bottom of the list, Tesla’s staff were described as more like museum curators than sales machines. “We