Grab a hold of new retail technology

In convenience stores, fast food restaurants, pharmacies, jewellery stores and boutiques counter space is limited. To complete the transaction, cashiers lean on their experience and decide to move the items to the scanner or grab the scanner and move it over the items. Simple right?

In theory yes; but making a scanner that can effectively handle both scenarios with the technology to read damaged barcodes, smartphones coupons, and Digimarc decoding – all at high speed.

Grab a hold of new retail technology with the new Magellan 1500i. This impressive device has an amazing array of features packed into a compact form factor. It’s small enough to fit into your hand and weighs almost nothing. It’s innovative magnetic mounting keeps it in place when presenting items and releases it instantly for handheld use.

Digital marketing implemented through social media is becoming a foundation within retail. Fast food franchises and convenience store chains are moving to incorporate smartphone coupons into their promotions. Most retailers have deployed or plan to deploy loyalty Apps. The Magellan 1500i reads phone screens supporting the implementation of loyalty programs.

Retail continues to move forward with digital watermark technology. Embedding data graphically within packaging is a great way to have more information available for enterprise systems and it makes it easier for cashiers to scan purchases. But decoding an image is significantly more complex than scanning the lines of a barcode. The processing power within the Magellan 1500i can tackle image processing for Digimarc decoding. Global CPG companies are adopting watermarks at the request of major grocers so the time for watermarks is quickly approaching. It is best all retailers to be ready for the future.

Find out more about the Magellan 1500i here.

By Jose Vega, marketing manager at Datalogic.


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