Google has launched its Google Shopping product search engine in Australia.

The platform allows consumers to search for product information online, compare prices and a retailer to purchase the product. It also houses product reviews.

Retailers can sign up to Google Shopping for free by submitting a catalogue of their products to the Google Merchant Center.

Super Retail Group has become a foundation retailer on the Google Product Search platform.

Each of the Group’s four brands, Supercheap Auto, BCF, Goldcross Cycles and Ray’s Outdoors will engage with the service.

Peter Birtles, MD and CEO of Super Retail Group said Google Product Search will enable each of the Group’s brands to reach qualified shoppers precisely when they are searching on Google for items to buy, and offer them products and deals relevant to their needs and budget.

“Australian shoppers will have access to the complete range of products currently available online at the Group’s existing ecommerce sites, and by using Google Product Search can now refine their search to yield only those products relevant to specifically defined criteria,” he said.