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The future shopper: They live among us

  There is an alien creature that has arrived in our midst, with habits that would be completely unrecognisable to previous generations, and yet they are beginning to reshape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the future shopper. And they live among us (in fact, you may even be one.) As I wrote in last week’s column, we are living in an early beta version of what’s to come.Naturally shoppers reflect that reality. Not so

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