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From The Source: Brian Swersky, Lincraft

Inside Retail chats to Lincraft boss, Brian Swersky, about Christmas, online strategy and expansion plans. Brian Swersky has been co-owner and joint managing director of Lincraft Australia for the last 10 years. Prior to that, he spent nine years as joint managing director at discount variety retailer, Dimmeys Stores. Originally a lawyer by trade, in a previous life before retail, Brian founded and ran his own law firm. Lincraft, founded in Melbourne in 1938 by Leo Ross, was bought by Brian Sw