Eagle Boys has joined forces with the team behind Australian satirical film, Fat Pizza vs Housos, to carry out a spate of joint promotional activities as the movie rolls out in cinemas around the country next month.
Eagle Boys will provide existing customers with pizza parties, Hoyts cinema ticket prizes, and in store deals in the lead up to the movie release.
Fat Pizza vs Housos is the sequel to Fat Pizza, which made a whopping $7.8 million at the Australian Box Office in 2003. The new movie ties in with comedy series, Housos, and will be released on November 27.
Eagle Boys’ communications manager, Mel Deacon, said pizza and movies make the perfect partnership, but no more so than when the film in question largely centred on the comings and goings of a fictional self declared “big and cheesy” Fat Pizza shop.
“We’re the local pizza company exclusively teaming up with a blockbuster Australian film franchise, so this partnership is simply about Aussies supporting Aussies,” Deacon said.
Eagle Boys has launched two meal deals as part of Fat Pizza vs Housos promotion; the Fat Pizza Deal (it’s big and it’s cheesy) offering two family pizzas and a cheese pizza bread, and the Housos Deal (it’s cheap like Shazza), which offers two large pizzas and a 2L drink.
The network also will give away 20,000 buy one, get one free movie tickets.
The Eagle Boys eagle will join the Fat Pizza vs Housos cast on a promotional tour around the country. As part of the national tour the film cast will host pizza parties, which are expected to attract hundreds of fans and customers, in select Eagle Boys stores in Sydney, Brisbane, Adelaide and Perth.
The joint campaign also features a social competition ‘Ya Missus or Ya Mate’, where one Fat Pizza vs Housos fan will win a trip to Sydney and the opportunity to star in a walk on role, with their Missus or Mate, in the next season of Housos.