Valentine’s Day comms are excruciating. Here’s something new

Image of candy hearts with messages on them
Consumers value authenticity and originality above all else. Unsplash
Roses are red, violets are blue, Valentine’s Day comms are excruciating, let’s try something new. Call me a hopeless old romantic, but I am of the opinion that Valentine’s Day comms should come from the heart. Even if your message is going out to a mass audience, injecting a little thought and, dare I say, love, into your communications might just have people falling over themselves to buy your stuff.  So, if you find yourself in charge of pulling together some headlines or copy i

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