Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Design for a better shopping experience

Walking in the customers’ shoes is the first step in developing an effective and responsive strategy for both shopping centre and store design. We humans have designed and studied ideal animal habitats for generations. We have designed wonderful sanctuaries for highly social animals, such as gorillas, and built places where they can live and thrive. So why do retailers and shopping centre operators so often come up short when it comes to designing shopping environments that people actually enj