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Design for a better shopping experience

Walking in the customers’ shoes is the first step in developing an effective and responsive strategy for both shopping centre and store design. We humans have designed and studied ideal animal habitats for generations. We have designed wonderful sanctuaries for highly social animals, such as gorillas, and built places where they can live and thrive. So why do retailers and shopping centre operators so often come up short when it comes to designing shopping environments that people actually enj