Aussie first for jeweller


moniliMonili Jewellers will open its first Australian boutique in Brisbane next week.

The new store on Elizabeth St in the Brisbane CBD will open on Spetmebmer 26 and is the company’s first store outside of its native Dubai.Monili specialises in diamonds, 18 karat gold, platinum, and precious gems and offers custom made items and series-run collections.

Founded in 2005, Monili Jewellers has seven stores in Dubai.

“Brisbane has a budding luxury market, which has seen many high end brands open their doors in recent years, while still having relatively low operating costs,” Matthew Kill, Monili Jewellers director, said of the decision to open in Brisbane.

“This is important because we believe we can then pay more attention to enhancing the customer experience to deliver world class service offerings that are tailored to the exacting expectations of the Australian consumer,” he said.

The boutique is designed with a gallery style, open plan format, with French provincial cabinets and furniture.

“Our shop design is a lot different to that of a traditional jewellery store, creating an open space to encourage interaction, which is important for a product that is all about personal connections,” said Kill.

“We don’t believe in pressure to buy because we recognise part of the joy of buying jewellery is in the moment of discovery where your heart tells you it is the piece for you.”

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