How accessories brand Hello Updo is challenging traditional beauty standards

“Pelo malo”, or “bad hair”, is a term used in various Latin American communities to refer to hair that is curly and “hard to manage”.  However, Magdaline Hurtado knows that hair types like her own aren’t more “difficult”, they are just not catered to. After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous ha

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