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Senreve: Welcome to the new world of luxury

Senreve handbag
Handbag retailer Senreve recently expanded into Asia. Image: Supplied.
We chat with co-founder Coral Chung about how this cool direct-to-consumer retailer became the bag of choice of It Girls all over the world. IR: Senreve is a digitally native brand, but physical stores seem to be a core part of your strategy, like the recent pop-up store at Pacific Place in Hong Kong. Coral Chung: We’ve always thought of ourselves as omnichannel and customer-centric, so [physical retail] is a service we provide for women who want to see, play and touch our products in person.