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What Style Capital’s investment means for Zimmermann

The beloved fashion brand’s boho aesthetic is unmistakable. Image: Supplied
After news broke last week that Style Capital, an Italian private equity firm, had taken a stake in beloved women’s fashion brand Zimmermann, some in the industry expressed concern that it spelled the beginning of the end for the label’s uniquely Australian approach to luxury.  But not Rosanna Iacono, an advisor and partner at Sydney retail consultancy The Growth Activists. “I would be surprised if they interfered with the design, quality or pricing given the current positive momentum